One of the roles Outdoor Advertising plays is adding to the beauty and decor of the environment. The Frontlits, Backlits, and various other Outdoor Advertising Displays add an aura to the place they stand in. The winters, with their mist and fog, are the best times of the year to experience the charm which even the plainest of Outdoor Hoardings can spell.
As India steps into the beginning days of winter, Outdoor Advertising Agencies in India are gearing up with campaigns which can best make use of the misty appeal of the time. As the light of the displays play with the darkness of the night, the impact of the displays increase manifold. Some of the most intriguing photographs of advertising installations have been taken on the winter-nights in India.
An example of such an impactful display is the above installation which TDI had put in for Apollo tyres. It would be a wonderful idea for the brands to take advantage of the winters and increase the impact and charm of their ad displays. The ability of a display to attract audiences is at an all time high during the foggy nights. There is no way that a passing commuter can miss such an orgy of light and colors amidst the surrounding darkness.
They are such USPs, of Outdoor Advertising in India, which result in the undiluted patronage from the top brands. We are anticipating for more such displays this winter when the outdoor environment in India comes alive in the darkness of the night.