Outdoor Advertising or OOH, the oldest platform for brand promotions, still provides stiff competition to even the most modern of advertising methods today. OOH has been used to spread awareness since a time when terms like “brand promotion” did not even exist. As times progressed, making the markets more competitive, OOH successfully negotiated the new situations and incorporated all the changes which were required. This blog takes a look at the top advantages of OOH which keeps the brands interested in the medium.
Best Medium to Target Huge Audiences
While attempting to target large audiences at the same time, nothing is more convenient than Outdoor Advertising. Placing even a single hoarding at key positions, where the masses accumulate, is the best way to target even the largest of audiences.
Reaches All Markets
OOH can reach not just the modern, tech-savvy audiences but also those who are yet to catch up with the latest. Since no technology is required to form any bridge between the brand message and the audiences, every person, within the range of visibility of the site, can be effectively targeted.
Presence on Ground
Huge, larger-than-life hoardings, etc., reinforce the presence of the brand in the markets and in the process reassures the existing consumers. They also leave a better and bigger impact on the minds of the audiences.
Since regular visitors to the place of the sites will always be present, the frequency of impact is also high. This is a luxury which cannot be afforded by many other platforms.
The above are just the tip of the iceberg in examining the advantages of Outdoor Advertising. The high impact, of OOH mediums like airports, metro, roadsides, etc., will always keep the medium a favourite of the brands.