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TDI International India (P) Limited, one of the most experienced and well known advertising agencies in India, and Alibaba.com, the leading platform for global wholesale trade under Alibaba Group (NYSE:BABA), today announced the parties’ collaboration. TDI has been selected as Alibaba.com’s first official Channel Partner in India. This partnership will allow TDI’s mobile and internet vertical, MAD (Mobile & Internet Advertising Division), to sell Alibaba.com’s Gold Membership packages to the small-and-medium sized businesses in India.

Bhushan Patil, Channel Director, Alibaba.com in India said, “We are pleased to select TDI International India (P) Limited, to be our channel partner for India. TDI’s mobile and internet advertising vertical’s technical expertise, along with the presence across the country will help Alibaba.com reach to more small businesses across India.” Mr Sudheesh Nair, Channel leader from India for Alibaba.com, also echoed the views and welcomed TDI to Alibaba.com’s partner family.

TDI and Alibaba

Management at TDI are also excited about the prospect which the tie-up has brought in. The advertising agency is well known across the length and breadth of India. Apart from the 9 airports and 73 Delhi Metro Stations where it has exclusive rights, TDI’s Media Services is known for its ability to put brand displays on Outdoor sites across the country. The agency is highly experienced with the country’s SME sector through its mobile and internet division also and has many patrons from the sector.

Hiyav Bajaj, M.D. of TDI said, “We have been the leader of Outdoor Advertising in India since 1986 and the tie-up with Alibaba.com is a natural progress in the digital field. We believe that this partnership has got a potential of changing the SME scenario in a big way and contribute to the ”Make in India” vision of the current government.”

Bajaj added, “The partnership brings in an unparalleled opportunity for the Indian SMEs to export their products to buyers across the world and thereby contribute to the “Make in India” program initiated by Mr. Narendra Modi, the honorable Prime Minister of India. The Indian SMEs can hereby conveniently enroll themselves as Gold Members of Alibaba.com and find buyers from across the world. Through Alibaba.com, one of the biggest e-commerce platforms for buyers and sellers around the word, the Indian SMEs will immensely benefit from the arrangement. We have a strong pan-Indian Team which is being trained up for this partnership.”

Sanjay Sharma, Global Head of TDI says, “We have a great vision for this partnership and we will be covering the entire Indian geography with skilled feet on street, selling Alibaba.com’s Gold Supplier packages. Over 4.46 million Indian SMEs leverage Alibaba.com platform for cross border trade opportunities. For Indian suppliers, Alibaba.com Gold Membership offers many features to showcase them to buyers across the world. Features like displaying multiple products,  company profile & exploring thousands of buying opportunities on Alibaba.com can help improve trade for Indian SMEs. With Alibaba.com and TDI, the value of platform can be taken to more small and medium enterprises and across India.”

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